Transforming the adventure sports sector through digitalization, sustainability, and excellence
Turismo Activo 2.0 is a pioneering nationwide initiative aimed at promoting the professionalization, digitalization, and positioning of the active tourism and ecotourism sector in Spain. Framed within the Government of Spain’s Recovery, Transformation and Resilience Plan and funded by the European Union’s Next Generation funds, this project represents an unprecedented structural transformation for an industry that is key to the economic development of rural and natural areas.
WHO WE ARE?
Somos una agrupación de empresas líderes en el sector del Turismo Activo y Ecoturismo en España, lideradas por el grupo RocRoi – Outdoor Global Corp. junto con UR Pirineos, UR 2000 y la empresa tecnológica The Etailers. Hemos unido esfuerzos con un propósito claro: promover desde el sector y para el sector una transformación real y sostenible en el sector a través de soluciones tecnológicas, formación y servicios adaptados a sus necesidades específicas.
A PROJECT THAT POSITIONS SPAIN AS A EUROPEAN BENCHMARK
Active Tourism 2.0 was created to make Spain the leader in active tourism in Europe. We digitally connect companies in the sector, facilitate their access to technology and training, and provide them with the tools to grow in a sustainable, competitive, and inclusive way.
Together we are building a stronger, more connected, and more recognized industry, capable of offering unique experiences in the heart of nature, with the highest standards of quality, safety, and environmental respect.
A NETWORK OF EXCELLENCE: THE AFFILIATE COMMUNITY
The heart of the project is its Affiliate Network (RocRoi.com), made up of companies in the sector that are committed to innovation, safety, environmental respect, and excellence in the tourist experience.
The members of this community have access to:
Opportunities
for the promotion and global marketing of the sector, through a unified and segmented RocRoi.com marketplace.
TOOLS
advanced technologies: specialized management program Outdoor360Planner, real-time availability, … created from and for the sector.
Intelligence
of active tourism, through a sectoral data master that makes it possible to generate value and provide analysis to give weight and relevance to a highly fragmented micro-sector. Together we generate big numbers.
Product Club
A product club as a differentiating element for outstanding companies: the Outdoor Global Excellence seal, which endorses the highest standards in active tourism. Its aim is to professionalize management, improve customer service, and ensure sustainability and digitalization.
These companies go through a certification process and receive continuous training in cross-cutting areas that make the difference:
– professionalization of their management
– improving customer service
– ensuring sustainability
– offering maximum safety
– collaboration and networking, fostering competition and the development of joint solutions for the benefit of the sector
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