The data the sector never had.
And that we now build together.
Until now, active tourism in Spain has grown without a shared vision, without real data reflecting its impact, its evolution, or its potential.
There was no common source, no space for collective intelligence.
The Active Tourism 2.0 Data Master changes that forever. For the first time, the sector brings its information together to generate strategic knowledge, drive smarter decisions, and position Spain as the European benchmark for active tourism.
Because without unity, there is no data. And without data, there is no leadership.
And the time has come to see clearly.
The Data Master turns active tourism into a connected, informed sector ready to make strategic decisions. We move from intuition to evidence, from fragmentation to collaboration.
Only with shared data will we be able to measure our impact, improve our competitiveness, and position Spain as the European leader in active tourism.
What is the Master Data?
80 affiliated companies
The Active Tourism 2.0 Master Data is the digital infrastructure that centralizes, analyzes, and transforms the key data of the active tourism and ecotourism sector in Spain.
80 activities managed
Through direct connections with the management systems of affiliated companies and the sectoral marketplace, it generates valuable real-time indicators on the evolution of the sector.
What information does it provide?
This intelligent system collects and processes anonymized data in compliance with the GDPR, to provide actionable insights on:
Tourist behavior and profile
Demand trends and seasonality
Geographical distribution of supply and demand
Market segmentation and new niches
A strategic resource at the service of companies, institutions, and destinations that want to make informed decisions and anticipate change.
“Knowledge is power. And power, when shared, transforms.”
Statistics and Reports for download
As unity allows us to better understand our sector, we will make available, upon request, to the sector and institutions a living knowledge repository, updated with real and consolidated data.
Examples of information we will have available in the very near future
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